From search to social, drinkers increasingly use online touchpoints to guide their purchasing behaviour around beer. As much as we can pretend those craft beer decisions are made at the bar or from offline word of mouth, the reality is your drinkers are constantly on their mobile phones.
CRAFT beer in Asia is typically a national affair: there are only a handful of beers (Heart of Darkness and Pasteur Street Brewing Company notably) that are widely known around the region. When it comes to people, there are even less: which is why we had to talk to Charles Guerrier. Charles has been in […]