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Beer Asia’s Mission: Celebrate Local Craft Beer Culture Around Asia
Beer Asia’s mission is to celebrate local craft beer culture. We exist to hero Asia’s best bars, brewers and breweries who share our passion for better beer.
Our ambition is to be the platform for Asia-based craft beer enthusiasts. This means celebrating Asian craft breweries, particularly those making styles adapted to the region’s tastes and climate. Underneath it all is a dream to build awareness of craft beer culture in the region in any shape and form.
Some of our most recent pieces have included:
- Phuc Tran, the founder of Hoprizon, one of Vietnam’s newest craft brewers, and Brewlliant, a craft beer bar in Ho Chi Minh City;
- Charles Guerrier, the founder of the Asia’s best-known craft beer conference SEABrew, Evolve Beverages, and the organiser of the Singapore Craft Beer week;
- Tim Scott, the co-founder of two Ho Chi Minh City food and beverage institutions: the excellent BBQ-oriented Quan Ut Ut & craft beer bar chain Bia Craft.
Join us as a social revolution around craft beer in Vietnam, Singapore and beyond takes off!
The Background: A Booming Regional Craft Beer Scene
Beer Asia was born to celebrate everything beer around Asia-Pacific. In countries as diverse as Vietnam, Singapore, Cambodia and China, the variety and quality of beer has tremendously improved in the past few years.
Beer culture has evolved from boring, bland lagers made by a few big beer brands to an explosion of microbrewers experimenting with new, Asian-inspired beers and greater variety of beer styles. Beer lovers of all backgrounds now can devour pint-after-pint of both excellent craft. Unfortunately, with the high cost of imports, this comes admittedly at an often prohibitive cost.
Some craft brewers – notably Young Master (Hong Kong), Pasteur Street Brewing Company (Viet Nam), Heart of Darkness (Vietnam), Little Creatures (Australia/Singapore) and Jing-A/京A (China) – have been able to expand beyond their own markets to win over craft beer enthusiasts in cities like Kuala Lumpur, Hong Kong and Singapore.
Established ‘big beer’ firms, rather than dismissing craft beer, have started to experiment with new styles. Even the most conservative macro brewers in countries like Singapore, Thailand and Vietnam are now out to improve the quality of their core beers.
Notable examples of big brewers changing with the times are Carlsberg, who used Malaysia to pioneer the launch of Carlsberg Smooth Draught, and Heineken-owned Tiger, who now offer a Belgian Witbier.
Craft Beer Guides
We have begun publishing Beer Asia Craft Beer Guides. These guides are designed to give you a beer-powered ride around craft beer in cities as diverse as Singapore, Jakarta, Kuala Lumpur, Phnom Penh, Manila and Ho Chi Minh City!
Follow Asian Craft Beer Trends
To stay up to date with our activities, follow us on social media for the latest updates around craft beer in Singapore, Malaysia, Philippines and beyond.