Deep Dive, Pune
Deep Dive brings together beers from local microbreweries with educational talks, panel discussions and workshops. The festival gives visitors a way to explore Pune’s brewing community in one place.
Beer tourism means travelling to experience a place’s beer culture through brewery visits, festivals, ale trails, food pairings and museums.
Christopher Andel’s report looks at how those experiences work, what they offer local businesses, and the practical demands of welcoming visitors.
In Ho Chi Minh City, Heart of Darkness’s IPA Week uses limited releases and brewery collaborations to give beer drinkers a reason to visit.
Ale trails & city maps
Osaka’s printed beer map helps visitors find local brewpubs and also promotes local events. It is available in Japanese and English.
The Ho Chi Minh Ale Trail and Hanoi’s trail reward visits to participating venues. Bangalore Craft Crawl gives drinkers a passport to collect stamps as they try a different brewery’s take on one beer style.
Sapporo Beer Museum
At Sapporo Beer Museum, the story of brewing is part of the destination. The building, exhibitions and tasting experience bring together industrial heritage and beer culture.
The short version
Prepared for Brew Asia 2026, the workshop booklet introduces brewery tours, festivals, ale trails, food pairings and museums, with examples and the practical trade-offs for producers.
Read the booklet (PDF)Report & briefings
Contact Christopher about the full report or a briefing for your brewery, destination or industry group.