Category: Advisory & Professional Services

Beer Asia offers a variety of bespoke advisory services for your craft or specialty beverage company.

Headed by Chris Roberts, Esq., our Professional Services practice group offers a wealth of expertise in the craft and boutique beverage alcohol segment, covering the following services:

• Market Entry Analysis: conducting market product feasibility studies, analysing market conditions, identifying potential partners and go to market planning. 
• Growth Plan:  creating an executable business plan including channel optimization, SKU rationalization and NPD, distributor management & sales team strategies.  
• Legal & Compliance:  corporate governance, distribution and supplier agreements, and product compliance
• Brand Representation: fractional representation at key events and branding opportunities so your brand doesn’t blend into the background

Having served in senior leadership roles in the United States and around the Asia-Pacific region, Chris has successfully navigated the complexities of international trade for numerous brands and businesses.

Moreover, Beer Asia’s Managing Director and Founder Oliver Woods ˗ has over 17 years worth of experience in advertising & marketing under his belt.

• Market Entry: We are experts on ASEAN and APAC. We can help your brand win in new or existing markets with smart brand & digital strategy.
• Brand & Digital Strategy: We are masters of brand strategy in the digital era. We develop high-impact marketing strategy that moves the needle commercially.
• In-House Marketing Capacity: We can help you build a better marketing department, and insource digital & media spending, to reduce costs and drive effectiveness.
• Marketing Audits: Deep-dive audits & improvement plans that drive better performance in digital marketing, paid media, SEO & social.

Some of our current and former clients we’ve worked with include the US Brewers Association, Australian government trade bodies Global Victoria and AusTrade, breweries like Heart of Darkness Brewery and Pasteur Street Brewing Company, and startups like Stride and Foundational.

Whether you are running beverage firm, managing a multi-venue hospitality or hotel operation, or working in government agency or trade/industry associations, we are always open to a conversation to see how our team can help.